Although discounted cash flows is the correct way to value a
company, people naturally like to use simpler rules of thumb. The
P/E ratio is the most popular because it's easy to understand. If
you buy stock at a P/E ratio of 15, say, then it will take 15 years
for the company's earnings to add up to your original purchase price
- 15 years to "pay you back". That's assuming that the company is
already in its "mature" stage, where earnings are constant.
Let's make that last paragraph a little more accurate. If you
actually use the discounted cash flows formula
on a zero growth company, you find that its fair P/E ratio equals
1/R, where R is the discount rate. So, using a discount rate of 11%,
you find that the fair P/E for a mature company is 9.09.
Of course, you'd be willing to pay a higher P/E ratio if earnings
were growing - the payback time would be quicker. And you'd
want to pay less if future earnings looked risky to you for some
reason.
This calculator lets you find the relationship between growth
rate and the fair P/E ratio. (It's the same calculator
as before, but rearranged to express the answer as a P/E ratio
rather than a share price.) |